Client: The Tivoli
Role: Branding, Copywriting, Social Strategy, Paid & Organic Campaigns

To mark The Tivoli’s 35th anniversary, I helped develop the concept for ENCORE - a celebratory ‘best of’ concert series that brought prolific Australian artists back to the stage for exclusive one-night-only performances. Each artist had previously played The Tivoli three or more times, making the series a fitting tribute to the venue’s legacy as Brisbane’s most beloved music and performing arts destination.

I named the series, defined its brand tone, and led the campaign rollout across digital platforms. This included coordinating the announcement, crafting press releases, writing email marketing and paid ad copy, and producing content for social media.

Impact

• 🎤 16,000+ attendees across the series

• 📰 Coverage in Concrete Playground, Music Feeds, The Music, and more

• 🧠 Strengthened brand equity and nostalgia-driven engagement