Client: QLD Music Trails
Role: Content Strategy, SEO, Editorial Research, Interviewing and Reporting, Copywriting, Web Development

To boost QMT’s digital reach and attract potential event attendees, I developed and launched an editorial blog focused on music, travel, and lifestyle. I owned story ideation and editorial research, conducted interviews, wrote copy, and developed webpages.

The blog became a core pillar of our content strategy designed to attract new audiences through SEO, foster emotional connection, and drive conversions.

Amplified via coordinated social and email campaigns, the blog became a dynamic multichannel content hub fully integrated into the QLD Music Trails website.

Impact

• 📈 +95% growth in blog traffic within 6 months

• 🔍 58% of sessions from organic search

• 💸 19% higher conversion rate from blog visitors

• ⏱️ +32% increase in average time on page