Content Production for QLD Music Trails: The Outback Trail

Led content planning and on-the-ground execution for QLD Music Trails’ 9-day Outback Trail. Collaborated with videographer Timothy Birch and photographer Patrick Want, providing creative and logistical briefs to ensure targeted content capture each day. Scripted and directed talent, including ambassadors and musicians, to create engaging, on-brand content. Oversaw daily content turnaround, with video reels edited overnight and posted the following morning to social media. Managed all organic content across Stories and ensured all partnership content deliverables were met.